...María Vallespín; Sebastian Molinillo; Francisco Muñoz-Leiva Purpose Due to the advances in smartphones, many companies in the tourism industry have launched mobile applications intended to reach their target audience. Design of these smartphone strategies requires identification of the profiles...

...Chen-Yu Lin; Yu-Chuang Chao; Tzy-Wen Tang Purpose Despite the evident and dramatic increase in smartphone usage worldwide, some consumers continue to use traditional mobile phones. The purpose of this paper is to investigate the behavioral intentions of these laggard and non-smartphone users...

...Pei-Lee Teh; Pervaiz K. Ahmed; Soon-Nyean Cheong; Wen-Jiun Yap Purpose – The purpose of this paper are twofold: first, develop a novel concept of a mobiquitous home application (Near Field Communication Smartphone Entertainment Systems (NFC SES)) with the use of photo interface and NFC smartphone...