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Keywords: Social comparison and relationships
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (11): 2956–2977.
Published: 05 June 2025
... Emerald Publishing Limited Licensed re-use rights only Live-streaming commerce User gratification Purchase intention Use continuance intention Social comparison and relationships Live-streaming commerce, a specialized sector of e-commerce that thrives on real-time social interaction...
