Keywords: Social media analytics
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Journal Articles
Journal Articles
Industrial Management & Data Systems (2025) 125 (5): 1946–1976.
Published: 25 March 2025
... a comparative analysis method, this study analyzed over 11,000 user reviews from a premier boutique hotel in China, gathered from three leading Chinese OTAs. It integrated diverse social media analytics techniques, such as Word Cloud analysis, latent Dirichlet allocation (LDA), traditional regression and PLS...
Journal Articles

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