...Tong Yang; Yanzhong Dang; Jiangning Wu Purpose This paper aims to propose a method for dynamic product perceived quality analysis using social media data and to achieve a macro–micro combination analysis. The method enables the prioritization of perceived quality attributes and provides perception...

... Business intelligence Social media data Reputational intelligence Reputational model Intangible management Customer perceptions All organisations are interested in controlling their reputation, but this is becoming increasingly difficult due to the big data expressed by society on social...