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Keywords: Social network site
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Journal Articles
Integrating theories to predict clothing purchase on SNS
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 1015–1030.
Published: 16 May 2019
... that lead users to develop intentions to purchase clothing products through social networking sites (SNS). Design/methodology/approach Using an online questionnaire, data were collected from customers of clothing products who visit the SNS of their preferred clothing brands (n=1,003). Empirical...
