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Keywords: Social networking sites
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2015) 115 (7): 1182–1203.
Published: 10 August 2015
... practical guidance for the improvement of trust and eWOM in social commerce. With the increasingly popularity of social networking sites (SNS), businesses are actively exploring the potentials of such technologies for doing commerce. Social commerce has emerged as the latest innovation of doing online...
