...Zahra Sarmast; Sajjad Shokouhyar; Seyed Hamed Ghanadpour; Sina Shokoohyar Purpose Warranty service plays a critical role in sustainability and service continuity and influences customer satisfaction. Considering the role of social networks in customer feedback channels, one of the essential...

...Deborah Lynn Roberts; Marina Candi; Mathew Hughes Purpose The ability to make use of social network sites (SNSs) to promote new products and facilitate positive word of mouth around new product launch (NPL) presents an important opportunity. However, the mechanisms and motivations of SNS users...

...Rafael Curras-Perez; Carla Ruiz-Mafe; Silvia Sanz-Blas Purpose – The purpose of this paper is to analyse the determinants of social network use behaviour using Theory of Planned Behaviour (TPB) and Uses and Gratifications Theory. Design/methodology/approach – A quantitative study...

...Virginia Fernández-Pérez; Francisco Javier Llorens Montes; Víctor Jesús García-Morales Purpose – The purpose of this paper is to study how the size of social networks and the strength of their ties can help CEOs acquire understanding and information from external sources to enable their firms...

...Virginia Fernández-Pérez; Patricia Esther Alonso-Galicia; María del Mar Fuentes-Fuentes; Lazaro Rodriguez-Ariza Purpose – This study analyses the role of social networks and their effects on academics' entrepreneurial intentions (AEI), from an academic cognitive perspective. Specifically...

... analytical models according to three approaches. First, they build statistical models using the time series regression and multiple linear regression methods to create a technology map. Second, they cluster all Apple's patents to find its vacant technology domain. Lastly, they use social network analysis...

.... Design/methodology/approach The methodology involves document reviews (i.e. a customer complaint handling procedure), discussion groups and interviews, and the use of the UCInet software for the social network analysis or SNA formulation. Key features such as connection strength, point connectivity...

...Luis V. Casaló; Jesús Cisneros; Carlos Flavián; Miguel Guinalíu Purpose Open source software (OSS) products have rapidly acquired a notable importance in the last years among consumers and firms all over the world. They are mostly developed and distributed through online social networks thanks...

...Bih‐Ru Lea; Wen‐Bin Yu; Nisha Maguluru; Michael Nichols Purpose To enhance an entrepreneur's business network through the integration of the social network concepts and design principles of virtual communities. Design/methodology/approach This study documents the design and initial deployment...