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Keywords: Social shopping deal
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Journal Articles
A study of the effect of social shopping deals on online reviews
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2017) 117 (10): 2227–2240.
Published: 04 December 2017
...In Lee Purpose The purpose of this paper is to investigate social shopping deals and their impacts on review metrics at an online review site, Yelp and to compare the review metrics of the restaurant businesses and the health and wellness businesses to understand how social shopping deals affects...
