Keywords: Social value
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Journal Articles
Industrial Management & Data Systems (2022) 122 (3): 702–728.
Published: 08 February 2022
... The research findings show that functional value (driven by economic benefits, convenience and relevance), emotional value (driven by trustworthiness, competition and altruism) and social value (driven by social norms and social recognition) positively shape consumer's attitude toward GIMCs and their intention...

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