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Keywords: Spatial presence
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (5): 1555–1579.
Published: 17 November 2025
...' psychological inspiration to use VTO technology. Additionally, spatial presence and immersion are pivotal in transmitting luxury consumers' psychological inspiration into behavioural inspiration towards VTO technology usage and brand positivity. The impact of IT identity as a boundary condition is also assessed...
