Keywords: Strategic map
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Journal Articles
Industrial Management & Data Systems (2014) 114 (2): 203–219.
Published: 04 March 2014
... methods (Gummesson, 2000, p. 88). A strategic map of the company that contains the causal relations between the KPIs has been set and confirmed with the executive management. The method of semi-structured interviews was supplemented with the participation and observation of the researcher (Angrosino...

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