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Keywords: Sustainable messages
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Journal Articles
How a sustainable message affects brand attributes
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2016) 116 (3): 466–482.
Published: 11 April 2016
... for hedonic attributes than when the advertisement does not incorporate this message. On the other hand when the brand incorporating the sustainable message is weaker, consumers show a greater preference for hedonic attributes than when it is stronger. Practical implications – The result shows important...
