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Journal Articles
Exploring customers' switching from native to lightweight apps: a push–pull–mooring framework perspective
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (12): 2633–2656.
Published: 08 September 2022
.... native apps and mobile websites), but few researchers have examined why consumers switch from native to lightweight apps. Drawing on the push-pull-mooring framework, this study aims to identify the key factors influencing consumers' switching related to lightweight apps. Design/methodology/approach...
