..., is measured, and then a hierarchical linear model (HLM) is employed to capture the impacts of different-stage EMR. Based on the tests of hierarchical interaction effects, this study examines the moderating effects of application contexts (technology acceptance in the technology adoption stage and task...

... in existing technology acceptance theories, such as performance expectancy, effort expectancy, social influence, hedonic motivation, facilitating conditions and price value, in shaping adoption intentions. Additionally, content-specific and context-specific factors – such as trust in other users...

... is to reveal the effect of acculturation process on e-commerce acceptance. Design/methodology/approach Structural equation modelling is employed to test three research models: technology acceptance model, theory of planned behaviour model and motivational model. Findings The findings show...