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Keywords: Teenagers
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Journal Articles
Key factors of teenagers' mobile advertising acceptance
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Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2013) 113 (5): 732–749.
Published: 17 May 2013
...José Martí Parreño; Silvia Sanz‐Blas; Carla Ruiz‐Mafé; Joaquin Aldás‐Manzano Purpose The purpose of this paper is to analyse key drivers of teenagers' attitude toward mobile advertising and its effects on teenagers' mobile advertising acceptance. Design/methodology/approach A proposed model...
