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Journal Articles
Perceived image study with online data from social media: the case of boutique hotels in China
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 950–967.
Published: 10 May 2019
...Wanfei Wang; Shun Ying; Jiaying Lyu; Xiaoguang Qi Purpose The purpose of this paper is to deconstruct the multi-faceted dimensions of Chinese travellers’ image of boutique hotels with a large amount of online textual data from social media (53,427 reviews written from 2014 to 2018), reinforcing...
