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Keywords: Thematic coding analysis
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2021) 121 (6): 1375–1397.
Published: 26 August 2020
.../approach This study analyzed 8,900 posts that were published by official tourism destination marketers for each destination (Hong Kong, Japan, South Korea). Text mining analysis, image thematic coding analysis and two-way ANOVA were applied to examine the significant differences across proposed...
