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Keywords: TikTok (Douyin)
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2022) 122 (8): 1956–1974.
Published: 11 August 2022
... at: yuanlynn@stu.hit.edu.cn 16 12 2021 25 03 2022 21 05 2022 24 05 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Short video marketing In-feed advertising KOL endorsement Social commerce TikTok (Douyin) Douyin marketing...
