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Keywords: Tourism marketing
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Journal Articles
Why do social media users follow tourism-related posts? Roles of bloggers and posts in trip planning
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (12): 3080–3108.
Published: 03 October 2023
... elements – bloggers and posts – to understanding the role of social media on travel behavior and (3) involvement with TRPs and their impacts on travel behavior. This study contributes to the research on social media and tourism marketing and proposes practical indications for bloggers, social media...
