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Keywords: Trade associations
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Journal Articles
Dealing with Trades Associations
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (1984) 84 (9-10): 8–12.
Published: 01 September 1984
...Maureen Guirdham The sources of complexity and variability which lead to marketing organisations having to perform a range of functions or roles in dealing with trades associations are discussed. Then sources of conflict in trades association/marketing relationships are considered...
