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Keywords: Transaction cost
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2013) 113 (9): 1300–1314.
Published: 23 September 2013
... that transaction cost, competition, and national absorb capacity considerations weigh in heavily in explaining firms' choice of foreign licensing partners. Originality/value – The paper makes an important contribution to licensing literature as the understanding of what drives partner choice is still sparse...
