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Keywords: Trust building
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2020) 120 (8): 1459–1482.
Published: 27 June 2020
.... Design/methodology/approach Drawing upon trust-building literature and the elaboration-likelihood model, we developed a research model and conducted an online survey to users of Didi, the largest ride-sharing platform in China. We used the structural equation modeling technique to analyze the collected...
