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Keywords: Trust theory
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Journal Articles
The interaction between the anchor and customers in live-streaming E-commerce
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (6): 2151–2179.
Published: 15 May 2024
... how two types of interaction between the anchor and the customers (i.e. task-oriented interaction and relationship-oriented interaction) affect customers' purchase decisions. Design/methodology/approach The study establishes a model based on online trust theory and multi-sensor interaction theory...
Journal Articles
Understanding virtual community members’ relationships from individual, group, and social influence perspectives
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2017) 117 (6): 990–1010.
Published: 10 July 2017
..., and social influence. 29 03 2016 19 09 2016 18 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Virtual community Trust theory Facebook fan pages Sense of virtual community Social influence perspective Generally...
Journal Articles
Investigating community members’ purchase intention on Facebook fan page: From a dualistic perspective of trust relationships
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2017) 117 (5): 766–800.
Published: 12 June 2017
...Li-Chun Hsu Purpose Currently, many firms have established brand fan pages on various social network sites. The purpose of this paper is to extend the conventional trust theory, which involves only perspective of trust. Design/methodology/approach This study targeted community members who have...
