... how two types of interaction between the anchor and the customers (i.e. task-oriented interaction and relationship-oriented interaction) affect customers' purchase decisions. Design/methodology/approach The study establishes a model based on online trust theory and multi-sensor interaction theory...

..., and social influence. 29 03 2016 19 09 2016 18 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Virtual community Trust theory Facebook fan pages Sense of virtual community Social influence perspective Generally...

...Li-Chun Hsu Purpose Currently, many firms have established brand fan pages on various social network sites. The purpose of this paper is to extend the conventional trust theory, which involves only perspective of trust. Design/methodology/approach This study targeted community members who have...