Keywords: Trusting mechanism
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Journal Articles
Industrial Management & Data Systems (2021) 121 (2): 290–311.
Published: 17 December 2020
...Xinyu Wei; Heng Xie; Xianghui Peng; Victor Prybutok Purpose The purpose of this research is to investigate how the consumer’s trusting mechanism influences their behavioral adoption intention in the context of genetic testing. Design/methodology/approach Based on the technology acceptance...

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