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Keywords: Twitter mining
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2016) 116 (6): 1178–1200.
Published: 11 July 2016
...) are used to analyse the customers’ opinions and concerns. In this study, we aim to examine the following research questions: RQ1. What is the UK consumers’ sentiment towards Tesco in the Horsemeat Scandal? Social media Crisis management Food fraud incident Twitter mining Using...
