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Keywords: Twitter mining
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Journal Articles
Insight from the horsemeat scandal: Exploring the consumers’ opinion of tweets toward Tesco
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2016) 116 (6): 1178–1200.
Published: 11 July 2016
... Publishing Limited 2016 Social media Crisis management Food fraud incident Twitter mining Using social media to manage relationships with customers has been a focus of much attention within industry (Agnihotri et al., 2012). According to Blackshaw and Nazzaro (2004...
