...Xiayu Chen; Jiawen Wang; Shaobo Wei Purpose The success of social commerce depends on the actual transactions of consumers, which will be prevented in the presence of high uncertainty. However, attention paid to the uncertainty reduction strategies in social commerce is limited, especially from...

... language expectancy and uncertainty reduction theories as an enabling framework, hypotheses about how the language (i.e. style and content) influence resharing behavior. They employ a natural language processing of disaster tweets to examine how the language – linguistic style (concrete and interactive...