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Keywords: Use continuance intention
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2025) 125 (11): 2956–2977.
Published: 05 June 2025
...Yingnan Shi; Bingjie Deng Purpose The study aims to investigate how different types of user gratification influence purchase and use continuance intentions on live-streaming platforms. Utilizing uses and gratifications theory, it examines the moderating effects of attention to social comparison...
