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Keywords: Usefulness
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Journal Articles
Usefulness, funniness, and coolness votes of viewers: An analysis of social shoppers’ online reviews
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (4): 700–713.
Published: 14 May 2018
...) and the usefulness, funniness, and coolness to viewers for the restaurant businesses and the health and wellness businesses. Design/methodology/approach A sample of 1,114 online reviews of social shoppers was collected from Yelp.com. A zero-inflated Poisson regression was used due to a high number of zero votes...
