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Keywords: User continuance
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Journal Articles
Examining the influential factors for continued social media use: A comparison of social networking and microblogging
Available to Purchase
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (5): 1104–1127.
Published: 07 June 2019
... of influencing factors on users’ continuance behaviors vary by types of social media services. Information sharing has a stronger impact on microblog users’ satisfaction than social network users while social interaction has a stronger impact on satisfaction for social network users than microblog users...
