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Keywords: User switching
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2026) 126 (2): 492–519.
Published: 29 July 2025
...Jinqi Men; Tiantian Yang; Tao Tao Purpose This study identifies the factors that encourage or discourage individuals’ switching behavior on e-commerce platforms and examines how these factors predict user switching in a combinatorial manner. Design/methodology/approach Anchored on the push...
