...Yang Li; Zeshui Xu; Thompson Teo Purpose In the vast domain of e-commerce, the evaluation of products through user-generated content (UGC) has become a crucial factor in how consumers make decisions. This research investigates the application of dual process theory in online product evaluation...

...Mengyang Gao; Jun Wang; Ou Liu Purpose Given the critical role of user-generated content (UGC) in e-commerce, exploring various aspects of UGC can aid in understanding user purchase intention and commodity recommendation. Therefore, this study investigates the impact of UGC on purchase decisions...

...DaPeng Xu; Qiang Ye; Hong Hong; Fangfang Sun Purpose With the increasing importance of e-commerce to the economy and people's lives, user-generated content, such as electronic word-of-mouth (eWOM) represented by online reviews, has exploded. On one hand, it is of great significance for review...