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Keywords: Utilitarian benefits
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Journal Articles
How a sustainable message affects brand attributes
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Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2016) 116 (3): 466–482.
Published: 11 April 2016
...Ruben Huertas-Garcia; Carolina Consolación; Marta Mas-Machuca Purpose – The purpose of this paper is to understand how an advertising campaign incorporating an ecological message affects heuristic structure of consumer preferences for hedonic (design and aesthetics) and utilitarian benefits...
