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Keywords: Virtual reality
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2024) 124 (1): 212–252.
Published: 07 November 2023
...Satyam Mishra; Anubhav Mishra; Ashish Dubey; Yogesh K. Dwivedi Purpose The purpose of this meta-analysis is to encapsulate the outcomes and generate meaningful conclusions by examining the factors that influence consumers' purchase and non-purchase behaviour intention in a virtual reality...
