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Keywords: Visual attention
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Journal Articles
Camille Desrochers, Pierre-Majorique Léger, Marc Fredette, Seyedmohammadmahdi Mirhoseini, Sylvain Sénécal
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2019) 119 (6): 1206–1222.
Published: 26 June 2019
... laboratory experiment. Findings The results suggest that visual attention to product pictures has a positive effect on the attitude of online shoppers toward a website when they are shopping for experience goods, but that it has a negative effect on their attitude toward a website when the task...
