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Keywords: Willingness to use
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2023) 123 (11): 2857–2881.
Published: 28 August 2023
...Huosong Xia; Qian Zhang; Justin Zuopeng Zhang; Leven J. Zheng Purpose This paper aims to investigate investors' willingness to use robo-advisors from customers' perspectives and analyzes the factors that drive them to use robo-advisors, including perceived usefulness and emotional response...
