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Keywords: eWOM contribution
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Journal Articles
Journal:
Industrial Management & Data Systems
Industrial Management & Data Systems (2018) 118 (1): 22–40.
Published: 05 February 2018
...). OOPs have been developing rapidly in recent years. For example, Tripadvisor.com has over 60 million eWOM messages and 50 million unique visitors per month. The adoption of OOPs includes two major activities: eWOM consumption (i.e. consumers read eWOM) and eWOM contribution (i.e. consumers contribute...
