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Keywords: Customer loyalty
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Journal Articles
International Journal of Islamic and Middle Eastern Finance and Management 1–32.
Published: 08 September 2026
...Naufal Bachri; Jullimursyida; Nur Sa’adah Muhamad Purpose This study aims to examine customer loyalty ( CL ) formation within a highly regulated Islamic banking environment. It investigates how regulatory pressure ( RP ), bank trust ( BT ) and perceived lack of alternatives ( PLA ) jointly shape...
