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Keywords: Identity
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Journal Articles
International Journal of Islamic and Middle Eastern Finance and Management (2025) 18 (6): 1245–1270.
Published: 23 April 2025
..., religiosity and sense of identity of Muslim consumers. Firms favored by one large homogenous consumer market adopt standardization strategy and may attempt to extenuate the religious contrasts across nations. Research limitations/implications This study adopts a conceptual approach and is devoted...
