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Keywords: Referral
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Journal Articles
International Journal of Islamic and Middle Eastern Finance and Management (2022) 15 (5): 986–1005.
Published: 02 February 2022
... of customer knowledge value (CKV) and customer referral value. Social benefits only affect CKV. Research limitations/implications Future research should examine the role of other types of RBs in creating CEV, beyond the original three types of RBs. Originality/value There is no research addressing...
