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Keywords: Escalation of commitment
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Journal Articles
Journal:
Innovation & Management Review
Innovation & Management Review (2021) 18 (3): 258–275.
Published: 06 April 2021
...Beichen Liang Purpose The purpose of this study is to investigate whether, in the context of making a go/no-go decision regarding a failing new product, the use of a stopping rule and/or a new decision-maker would reduce the escalation of commitment (EOC). Design/methodology/approach...
