... The findings show that TU has a positive significant statistical impact on retail SMEs' performance. Furthermore, DCs and MarIC serve as mediators in the relationship between TU and firm performance. Originality/value This research emphasizes both theoretical and practical contributions, especially...

..., and the firm’s performance was calculated by the annual revenue. The impact of the innovations on performance was measured using multiple linear regression and quantile regression. Findings The regressions’ findings suggest that two innovation dimensions stand out concerning firm performance, that is, brand...