...Rosana Vaz Barbosa Dangui; André Moraes dos Santos; Cláudio Reis Gonçalo Purpose This study explores the relationship between founder’s knowledge on information and communication technology (ICT) and startup performance through frugal innovation (FI) and entrepreneurial bricolage (EB...

... is increasingly responsible for environmental deterioration (Hepburn et al., 2018), an eco-friendly approach is considered a viable solution. However, the lack of finances is the primary factor affecting lean startup’s decision to eco-innovate (Sica, 2018). Although frugal innovation has gained significant...

... review, this study develops a framework by analyzing innovation concepts in the subsistence marketplace (i.e. base of the pyramid innovation, disruptive innovation, frugal innovation, reverse innovation and inclusive innovation) in light of subsistence marketplace approaches (top-down and bottom-up...