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Keywords: Innovative projects
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Journal Articles
Journal:
Innovation & Management Review
Innovation & Management Review (2021) 18 (3): 276–291.
Published: 11 March 2021
... The main contribution of the present study is to identify the cognitive mechanisms, which can negatively affect the evaluation of innovative projects and propose ways that can counteract or mitigate them. Originality/value The psychological approach to decision-making, usually studied in chess game...
