...Georg Hauer; Nadine Naumann; Patrick Harte Purpose The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments. Design/methodology/approach This area has received little attention in academic literature while...

...Luciano Augusto Toledo; Felix Hugo Aguero Diaz Leon Purpose It has been verified that companies are using crowdsourcing to carry out tasks related with the market, concentrating on three main areas: product development, advertising and promotion and market research. This study aims to carry out...