... collaboration Team performance New product development Innovation provides organizations with a competitive edge and is essential for value creation and performance (Cho & Pucik, 2005 ; Rajapathirana & Hui, 2018 ; Saunila, Pekkola, & Ukko, 2014 ; Akman & Yilmaz, 2008). Innovative...

...Elif Ozturk; Hande Bahar Turker; V. Aslihan Nasir Purpose Collaborating with consumers during new product development can provide companies with significant benefits and competitive advantages. Although several studies have been conducted on the design of co-innovation platforms, there is still...

...Mateus Panizzon; Gabriel Vidor; Maria Emília Camargo Purpose Continuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence...

... decision-maker may not reduce the EOC. New product development Escalation of commitment Goal gradient effect Sub-goals Human activities are goal-driven (Amir & Ariely, 2008 ; Kruglanski, Shah, Fishbach, Friedman, Chun, & Sleeth-Keppler, 2002). People are guided and motivated...