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Keywords: O31
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Journal Articles
Journal:
Innovation & Management Review
Innovation & Management Review (2026) 23: 33–48.
Published: 02 June 2026
... trends O31 G34 In today's dynamic global economy, corporate innovation is fundamental to sustained growth and competitive advantage. It enables firms to adapt to technological change, evolving consumer preferences, and intense market competition. Innovation extends beyond R&D...
Includes: Supplementary data
