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Journal Articles
Journal:
Innovation & Management Review
Innovation & Management Review (2025) 22 (3): 175–186.
Published: 09 May 2025
... (Stafford, Stafford, & Schkade, 2004), social media (Menon & Meghana, 2021) and online streaming television or OTT platforms (Tefertiller, 2018 ; Camilleri & Falzon, 2021). Previous studies argue that traditional technological models fail to include technology-specific factors which...
