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Keywords: Product involvement
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Journal Articles
Journal:
Innovation & Management Review
Innovation & Management Review (2024) 21 (2): 94–109.
Published: 17 May 2024
.... At this point, consumer behavior is closely related to the concept of involvement, which is the consumer’s interest in any subject or problem. The level of involvement impacts the experience of emotions (Pansari & Kumar, 2017). Product involvement can be defined as the degree of interest, arousal...
