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Keywords: Unicorn startups
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Journal Articles
Journal:
Innovation & Management Review
Innovation & Management Review (2023) 20 (3): 211–226.
Published: 10 June 2021
...Cristina Doritta Rodrigues; Matheus Eurico Soares de Noronha Purpose This paper aims to search measures that unicorn startups have implemented during the pandemic and show what lessons can be learned to help entrepreneurs and small and medium businesses to overcome the crisis. Design...
