... regarding technology-based health insurance products in India. Technology-based health insurance Wearable technology Willingness to pay Purchase intention Extended TAM The convergence of technology in the healthcare sector has brought about transformative changes across various healthcare...

... that differ from those commonly available on the market. Originality/value This study reveals which elements exert the greatest influence on intention to consume so-called wearable technology. In particular, it analyzes consumer behavior in relation to Google Glass, evaluating the reasons that were...